Starfish Technologies



What's New:

MPro Adds Village Island to its Product Line

demoHEVC HD and 4K Decoders and Transport Stream Processors.


OmniTek Demonstrates New Ultra 4K Tool Box

demoAnalysis, signal generator, and eye diagram to meet the needs of 4K and UHD environments.


MPro Adds ImmediaTV to its Product Line

demo ImmediaTV develops ASI and IP based H.264 encoding and gateway products.


MPro Adds Quantum Data to its Product Line

demoHandheld and desktop test products for the HDMI based display industry.


MPro Adds Ventuz to its Product Line

demoNatively rendered graphics for monitor wall, touch screens, and on-air.




Innovative Regional Ad Insertion and Audio Description Solutions


Regional Content and Ad Insertion Systems

For Ad insertion, program replacement and channel regionalization. We offer a complete range of systems from single channel Ad insertion to multiple region opt-out solutions, operating in SDI/HD video or ASI. Benefits of a Starfish system include - interfacing to the existing scheduling and ad sales systems, as-run reports delivered in a compatible format, and sophisticated media management to ensure maximum reliability.

Typical systems comprise a number of Starfish off-the-shelf products working with, and interfacing to, the existing broadcast transmission system. The system design involves extensive discussion with the customer to tailor a solution to their particular needs and expansion plans.

System configurations include traditional remote server architectures that are controlled via signals embedded in the main channel transmission, or sophisticated centralised systems where we can support live events, teletext, closed caption and logo insertion and multiple levels of redundancy and monitoring.

Advantage AD Audio Description Workstation

Audio Description (also known as Video Description or VI) is an additional audio commentary that is available alongside normal program sound. It is used to describe key elements of activity such as action, body language, facial expressions, costume or scenery. It is provided primarily for the benefit of blind and visually impaired people.
Audio Description (AD) was first used in the USA with analogue television transmissions in the 1980’s. AD was included as one of the ancillary-service requirements of the 1996 UK Broadcasting Act for Digital Terrestrial Television (DTT). Starfish engineers began developing AD technology in 1999 and since that time Starfish AD products have evolved through collaboration with users. Today, Starfish offers a complete product range that can build an end-to-end file based AD workflow.

Advantage AD Authoring

Starfish developed the Advantage Authoring workstation software specifically for this application and to create a
set of industry standard AD files. This authoring process involves the user scripting, and then recording segments of
commentary at appropriate times in the programme. Advantage Authoring software supports video files in most common browse formats including Windows Media, MPEG- 1, H264 and IPV SpectreView. It creates an Extended Subtitle Exchange Format (ESEF) file that contains the script of each spoken segment of AD, with a timecode, and a reference to the separate WAV file for each segment remaining essentially unchanged.

Advantage AD Compiler

Depending on the type of AD deliverable required, Starfish offers an Advantage Compiler application to process an
ESEF and WAV file set to create one or more of the formats below:

  • Pre-mix – accepts a WAV file of the original program audio, and an ESEF file with its associated set of AD
    WAV files. Using the timecode reference and Pan and Fade information in the ESEF file, it creates a pre-mixed
    audio WAV file consisting of dipped program sound with the AD descriptions added.

  • DTT – processes an ESEF file and its associated WAV files to create an output file that contains a mono AD
    commentary WAV on the left channel, and a matching ‘control track’ (warble track) on the right channel of a
    stereo pair.

  • Mono – processes an ESEF file and its associated WAV files to create an output file that contains a mono AD
    commentary WAV, with either 48 KHz or 44.1 KHz sampling rates.

Additional Product Resources

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ChyronHego ChyronHego OmniTek OmniTek IPV Ventuz Starfish AD ImmediaTV
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